The Role of AI in Enhancing Customer Engagement and Loyalty

Authors

  • Badhon Banik Department of Marketing, Jagannath University. Email: badhonbanik71@gmail.com Author
  • Subrata Banik Senior SQA Manager, BJIT Limited. Email: subratabani@gmail.com Author
  • Raiyana Rezwana Annee Department of Marketing, Jagannath University. Email: rezwana1309@gmail.com Author

Keywords:

Artificial intelligence, sales, marketing, customer satisfaction, CRM (customer relationship management), personalization.

Abstract

With big arrival, and dominating thereafter of Artificial Intelligence (AI), businesses are able to
now tailor-fit responses that are ultra-personalized and most-effective on-the-fly in the customer
engagement universe. Powered by Ai Technologies machine learning, natural language processing
and predictive analytics these Components provide a way for companies to AI better understand
how customers are buying today, predict what they might need next automatically. Place Now
more than ever, you have to deliver customer-centric experiences seamlessly through multiple
channels Sales loft included for all B2B businesses. Whether through AI-powered chat-bots,
recommendation engines or automated customer support tools, businesses can provide immediate
assistance to customers and create hyper-personalized service too, building a relationship that goes
beyond the surface. In addition, it will helps the AI to sort hundreds of data chains from a lot of
data’s enabling to improve marketing strategies more accurate and reduce customer satisfaction
gap as much. It enables the businesses to create a more loyal customer base and hence leads to
sustainable and predictable growth being a competitive nowadays whitepaper goes deeper about
how AI affects customer engagement.

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Published

2024-08-25

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